Marketing & Product Development
When you love your work this much, it doesn't matter how you spell it.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Advertising is important to get your product or service sold. But it is also important to create a lasting image that will connect with our clients on an emotional level for perhaps even generations to come. We are constantly keeping up with the new digital trends as well as traditional advertising.
"Creativity is piercing the mundane to find the marvelous"
Creativity and budgets go hand in hand, for the small budget requires ingenious thinking and an open mind to achieve the same goals.
“Identity is cause; brand is effect.”
Your brand is your image, it is what everyone will remember about your business, it represents what you do and who you are, what you stand for and how you got there, all within the blink of an eye. It is what makes people feel special when they use your product.
“However beautiful the strategy, you should occasionally look at the results.”
With a good strategy in place, we can make the dream become reality. Grow business, convert clients, drive prospects, grow sales... The possibilities are endless.
“Instead of shooting arrows at somebody else's target... I make my own target around wherever my arrow happened to have landed."
Sometimes new product development means solving a problem. Other times, it means creating a need. Either way, we can help with the process from design to sourcing a manufacturer. And then of course all the marketing for your new product...